Privacy Policy


At ABC Party UK Ltd., we understand the importance of safeguarding your personal information. This Privacy Policy explains how we collect, use, and protect your data, as well as your rights regarding the information we hold. Please take a moment to read through this document, and if you have any questions, feel free to reach out.

Who We Are

ABC Party UK Ltd. ("we," "us," or "our") supplies balloon and party products for the trade industry.

Company Details:

Why We Collect Your Data

We collect your data for several reasons, including:

  1. With Your Consent: For example, when you subscribe to our newsletter.
  2. To Fulfill Contracts: To process your orders and manage your trade account.
  3. Legal Compliance: If required by law, we may need to share information (such as in cases of fraud).
  4. Legitimate Business Interests: To improve our services, understand customer needs, and keep our website functioning smoothly.

When Do We Collect Data?

We collect data in various ways, including when you:

  • Register for a trade account
  • Place an order or make a purchase
  • Contact us via phone, email, or live chat
  • Interact with us on social media
  • Complete forms or surveys on our website
  • Visit our premises, where CCTV is in operation for security

Types of Data We Collect and How We Use It

We only collect data that is necessary for business purposes, including:

  • Name: To address you in communications and to fulfill orders.
  • Address: For delivery purposes.
  • Phone Number: To reach you about orders, deliveries, or account issues.
  • Email Address: For account management, order confirmations, and service updates.
  • Payment Information: Processed securely through our payment provider for purchases and refunds.
  • Business Details: Trading name, VAT number, and other trade information to verify your status as a trade customer.
  • CCTV Footage: Recorded for security purposes on our premises, retained for up to 10 weeks.

How We Use Your Data

Your data is used to:

  • Process and manage your orders
  • Communicate with you about your account or orders
  • Improve our services based on usage trends
  • Prevent fraud and protect our business

Sharing Data with Third Parties

We may share your data with trusted third-party service providers for purposes such as:

  • Order Fulfillment: Delivery partners and payment processors
  • Marketing Services: Email marketing platforms (for which you can opt-out anytime)
  • Security Providers: CCTV service providers for on-site monitoring
  • Legal Obligations: Sharing with law enforcement if required by law

We ensure that any third party accessing your data does so solely for the intended purpose and respects your privacy.

Data Retention

We keep personal data for the following durations:

  • Active Accounts: For up to 7 years after your last order or interaction.
  • Inactive Accounts: For up to 10 years, unless you request deletion.
  • Enquiries and Non-Account Data: Retained for up to 3 years if no trade relationship is established.

Data is securely disposed of when it is no longer needed.

Your Rights Regarding Your Data

You have the right to:

  • Access: Request a copy of the data we hold on you.
  • Correct: Update any inaccurate data.
  • Delete: Request deletion of your data in specific circumstances.
  • Withdraw Consent: Opt-out of marketing communications at any time.
  • Data Portability: Transfer your data to another service.

To exercise these rights, please contact us at success@abcparty.uk. We may request identity verification before proceeding with your request.

How We Protect Your Data

Data security is paramount to us. Our measures include:

  • Using HTTPS for secure browsing
  • Deploying professional IT security services
  • Securing payment information with our payment provider
  • Shredding physical records that contain sensitive information
  • Locking and securely disposing of paper records no longer in use

Complaints and Contacting the Regulator

If you believe your data has not been handled correctly, or you’re dissatisfied with our response to any requests, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk/make-a-complaint or by calling 0303 123 1113.

Changes to Our Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or the law. The latest version will always be available on our website.

Last Updated: 16 October 2024

If you have any questions or concerns about how we handle your data, please get in touch with us at success@abcparty.uk.